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MARKETING MANAGEMENT


ANALYSIS OF THE INTERNAL AND EXTERNAL MARKETING- SEGMENTATION
HOW TO CREATE LOYALTY WITH THE CONSUMER
HOW TO UNDERSTAND THE CONSUMER PERCEPTION
QUALITATIVE RESEARCH USING ANTHROPOLOGY
MARKET STRATEGIES TO OVERCOME THE LEADER
COMPETITIVE ADVANTAGE THIS IS THE WAY?!
COGNITIVE DISSONANCE
HOW TO MANAGE THE DISTRIBUTION CHANNELS
HEARING THE CONSUMER
MYOPIA IN MARKETING
DO YOU SELL WELL YOUR MARK?
POSITIONING MARK ‘BRAND EQUITY”

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